4 channels trained, data literacy transformed.
• Client since 2024
Thorne Harbour Health is a Melbourne-based NGO delivering vital health and community programs. Their communications team was committed and capable, but digital marketing was not their specialty — and like most not-for-profits, every dollar needed to work twice as hard.
Campaigns were running across Facebook Ads, Google Ads, and SEO, but without the structural foundations in place. Account setups, audience building, and keyword strategy hadn't been established in a repeatable way, which made it hard to know what was working and why.
The team also struggled to interpret analytics meaningfully. GA4 was a black box, and there was no consistent reporting layer that linked spend to outcomes. What they needed wasn't an agency to take over — it was a training partner who could lift the team's capability across four core channels and leave behind tools they could use long after training ended.
Our work with Thorne Harbour focused on giving the team practical, context-specific training paired with tools that kept them independent after the sessions wrapped up.
Delivered tailored one-on-one training sessions across four channels, using the team's own accounts and campaigns as the teaching material — so every concept was immediately applicable.
Coached the team on how to structure campaigns, ad sets, and audiences properly so each campaign had a clear hypothesis and measurable outcomes instead of blurred performance data.
Ran a custom SEO training program covering keyword research, on-page optimisation, and how to build organic visibility for specific health and community programs the organisation runs.
Built bespoke Looker Studio dashboards that pulled key metrics into one clean view — so the team could monitor performance across channels in real time without wrangling GA4 manually.
Facebook Ads, Google Ads, SEO, and GA4 all trained to the point of team independence.
Looker Studio dashboards built for ongoing reporting — no more guessing what's working.
A noticeable improvement in how the team interprets data and uses it to make better decisions.
Campaigns now run with better structure and targeting, improving efficiency and outcomes.
Hedgehog helped my organisation revamp our Meta advertising with bespoke advice and training sessions. The team was thorough, flexible, and made complex concepts easy to understand.
Communications Coordinator, Thorne Harbour Health
A focused training and support engagement designed to leave the in-house team more capable and self-sufficient than when we started.
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