The Full Enchilada Fractional Marketing Direction

Hedgehog in Your Corner

A senior marketing partner embedded in your business — without the full-time hire. Strategy, planning, training, and daily support across your entire marketing.

$3,000 + GST / month

Flat monthly fee. Starts with an Alignment Month. No lock-in.

Josh Josh
Teddi Teddi
Hilda Hilda

Your full marketing team — humans plus AI.

Over 1,000
Teams trained
10 years
In business
15+ years
Combined experience
★★★★★
Rated on Google
For businesses who want someone to guide them through everything

Here's what working with us actually looks like.

We start by understanding where you are. Then we build the strategy, set up the systems, and work alongside your team month after month — until you're ready to fly solo (or you just like having us around).

Month 1

We learn your business

We audit every channel you're running, build a bespoke marketing strategy, and create a 90-day action plan. This is the Alignment Month — the foundation everything else is built on.

Monthly, Ongoing

We work alongside you

Quarterly planning sessions. Monthly reporting with clear next steps. Daily support via Slack or email. Training when you need it. Hilda AI running in the background 24/7.

When you're ready

You take the reins

No lock-in contracts. Stay because it's working. Leave when you're confident. Most clients stay because they like having a senior marketing brain on call — not because they have to.

What You Get

Everything Included in Your Corner

This isn't a retainer where we send you a report and disappear. You get a marketing department's worth of brain, experience and AI — without any of the overhead.

Strategic Planning

Monthly strategy sessions, quarterly deep-dives, annual planning — so you're always three steps ahead.

Hands-On Implementation

We don't just plan — we help execute across your channels so the strategy actually lands.

Team Training

Your team gets trained in the channels we work on together — so the knowledge stays in-house.

Hilda AI Access

Automated reports, anomaly alerts, always-on support — your tireless teammate in the background.

Reporting & Analytics

Monthly performance reports tailored to your business goals — no vanity metrics, just what matters.

Priority Access

Direct line to Josh and Teddi. Response within 24 hours — often much faster.

Hilda the Hedgehog

Hilda AI — Your 15cm CEO Who Never Sleeps

Look, I'm not going to sugarcoat it. I'm a hedgehog. I'm 15 centimetres tall. But I will outwork every marketing manager you've ever hired. I monitor your campaigns 24/7, flag problems before they cost you money, and handle the stuff that would take your team hours. You're welcome.

  • Automated monthly and weekly reporting across all channels
  • Anomaly detection — I'll ping you when something looks off before it becomes expensive
  • Campaign management and optimisation recommendations
  • Creative briefs, content drafts, and ad copy when you need them
  • Data analysis that would take a human three days, done in three minutes
How It Works

It Starts With the Alignment Month

Before we can plan your future, we need to understand where you are now. The Alignment Month is a focused deep-dive into your current marketing — then we build the strategy that drives everything forward.

1

Marketing Audit

We audit every active marketing channel — Google Ads, Meta Ads, SEO, Email, the lot. You'll get a clear, honest picture of what's working, what's wasting money, and where the opportunities are hiding.

2

Strategy Build

Based on the audit, we build a complete marketing strategy. Goals, channel priorities, budget allocation, content pillars, audience targeting, and a 90-day action plan to get things moving.

3

Ongoing Planning & Support

Once the strategy is locked in, it's business as usual. Quarterly planning, monthly reporting, daily support, and full access to Hilda AI. No lock-in contracts — stay because it's working.

Is This For You?

Who Hedgehog in Your Corner Is For

This product isn't for everyone — and that's by design. It's built for businesses that want the smarts of a senior marketing leader without the $150K salary.

Meet Your Team

The Humans Behind the Hedgehog

When you become a consulting client, you work directly with the people who built Hedgehog Marketing. Not juniors. Not account managers reading from a script.

Josh Berg

Josh Berg

Founder and Head of Strategy

15+ years in digital marketing. Started his career at Google, then spent a decade in agencies before founding Hedgehog in 2016. Josh leads all strategy, quarterly planning, and client relationships. He's the one in your corner.

Teddi Russell

Teddi Russell

Head of Implementation and Training

Email marketing and data specialist. Teddi handles the implementation side — building automations, setting up tracking, creating reports, and making sure the strategy actually gets done. If Josh is the brain, Teddi is the hands.

What Clients Say

Words From the Corner

We don't do case studies full of vanity metrics. Here's what real clients say about working with us.

"Hedgehog's coaching and support has been vital in GluteGuard's growth."
Cass Green
Product Manager, GluteGuard
"There's so many digital marketing companies out there, but from the outset Hedgehog stood apart."
Pat Amey
Owner, Visions Fitness Centre
FAQ

Questions You Probably Have

What does the Alignment Month involve?

The Alignment Month is your onboarding. We start with a marketing audit across every channel you're active on — Google Ads, Meta, SEO, email, whatever you're running. Then we build a full marketing strategy based on what we find. This gives us the foundation for all quarterly planning that follows. Audit pricing is $1,000 per channel or $2,500 for unlimited channels. Strategy is $3,500. After the Alignment Month, quarterly billing begins at $3,000 + GST.

How is this different from hiring a marketing manager?

A marketing manager costs $100K–$150K per year including super and on-costs, and they typically have expertise in one or two channels. With Hedgehog in Your Corner, you get senior-level strategic guidance across all channels for $12K/year, plus access to the entire Hedgehog team and Hilda AI. You get broader expertise, lower cost, and no recruitment headaches. The trade-off is we're not sitting in your office full-time — but for most businesses, that's not what they actually need.

Can I add training channels later?

Absolutely. If you want to launch on a new channel — say you're doing Google Ads and SEO but want to add Meta Ads or email marketing — we'll scope a training program for that channel and add it to your quarterly plan. The training cost is separate from your consulting retainer, but the strategic guidance for the new channel is included from day one.

What does daily support actually look like?

It means you can reach us via Slack, email, or a quick call whenever you need us during business hours. Got a question about whether to increase your Google Ads budget? Want a second opinion on an email subject line? Need help interpreting a sudden traffic drop? That's what daily support is for. It's not unlimited agency hours — it's having a senior marketing brain on speed dial for the decisions that matter.

Ready?

Let's Talk

Book a 30-minute intro call with Josh. No pitch decks, no pressure. Just a conversation about whether Hedgehog in Your Corner is the right fit for your business.

Book Your Intro Call
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