Channel Training

Email Marketing Training

Build automated email flows that nurture leads, drive sales and keep your audience engaged.

From $4,000 + GST

You'll know how it works, why it works, and what to do next. And we stick around for as long as you need us.

What You'll Learn

Email That Works While You Sleep

Platform setup and configurationGet your email platform configured correctly — domain authentication, SPF, DKIM and DMARC records, sending reputation and account settings.
List management and hygieneBuild and maintain a clean list with proper opt-in processes, regular hygiene routines, and suppression lists that protect your sender reputation.
Segmentation strategiesMove beyond batch-and-blast by segmenting your audience based on behaviour, purchase history, engagement level and lifecycle stage.
Automation flows and triggersDesign automated sequences triggered by actions — sign-ups, purchases, abandoned carts, page visits — so the right message reaches the right person at the right time.
Welcome series designCreate a welcome sequence that sets expectations, delivers value immediately and nudges new subscribers toward their first conversion.
Email copywriting that convertsWrite subject lines that get opened, body copy that gets read, and CTAs that get clicked. We cover tone, structure and persuasion frameworks.
A/B testing frameworksSet up meaningful tests — subject lines, send times, layouts and CTAs — with proper sample sizes so you learn something real from every send.
Deliverability best practicesUnderstand inbox placement, spam triggers, bounce management and authentication so your emails actually land where they're supposed to.
Compliance (CAN-SPAM and GDPR)Stay on the right side of email regulations — consent management, unsubscribe handling, data privacy and what the law actually requires.
Re-engagement and win-back campaignsWin back subscribers who've gone quiet with targeted re-engagement sequences, and know when it's time to let go and clean the list.

The Process

5 Steps to Email Marketing Mastery

Step 1

Align

We start by understanding your business — your goals, your customers, your competitive landscape. Training is mapped to what matters for you, not a generic curriculum.

Step 2

Audit

We go through your existing account with a traffic-light assessment — what to keep, what to improve, and what to ditch. No sugar-coating.

Step 3

Strategy

We build a bespoke channel strategy aligned to your business outcomes. This becomes your playbook — not just for training, but for ongoing management.

Step 4

Set Up

Your account gets configured to best practice before we start training. Structure, tracking, audiences, creative — everything set up for success.

Step 5

Train

Live, hands-on training inside your actual account via video call. Screen-shared, recorded, and yours to keep. We go until you've got it.

Your AI Teammate

What Hilda Does for Email Marketing

I build automation flows the way I like my coffee: strong, efficient, and delivering results before most people have woken up. Your subscribers won't know what hit them (in a good way).

Builds and maintains automation flows end to end
Drafts email copy that sounds human, not robotic
Monitors deliverability and flags issues early
Tracks engagement metrics and spots declining trends
Segments audiences based on behaviour, not guesswork

Is This For You?

Who This Training Is For

Businesses sitting on an email list they barely use — or send the same newsletter to everyone and hope for the best
E-commerce or service businesses that want automated flows (welcome, abandoned cart, post-purchase) but don't know where to start
Marketing teams who need to improve deliverability, open rates and conversions from their existing email program
Anyone who knows email should be their highest-ROI channel but can't figure out why it isn't yet

Testimonials

What Our Clients Say

★★★★★

"Hedgehog's coaching and support has been vital in GluteGuard's growth. They are a critical part of our business."

Cass Green

Product Manager, GluteGuard

★★★★★

"Hedgehog is methodical and has a brilliant understanding about what organisations really need and want."

Scott O'Halloran

GM, The Timber Yard

★★★★★

"Hedgehog helped revamp our Meta advertising with bespoke advice and training. Thorough and flexible."

Joel Parker

Thorne Harbour Health

Email Marketing Training

Email That Works While You Sleep

5 Steps to Email Marketing Mastery

What Hilda Does for Email Marketing

Who This Training Is For

What Our Clients Say

Ready to Get Started?