Google Ads Training

Everything You Need to Run Google Ads With Confidence

• Account structure and campaign typesLearn how to organise campaigns, ad groups, and ads for maximum control and clarity. We set up a structure that scales with your business.
• Keyword research and match typesDiscover how to find the right keywords, understand broad, phrase and exact match, and build keyword lists that attract buyers, not browsers.
• Ad copy writing and testingWrite responsive search ads that stand out, and set up A/B tests so you know exactly what messaging drives clicks and conversions.
• Bidding strategies and budget allocationUnderstand manual vs. automated bidding, when to use Target CPA or ROAS, and how to distribute budget across campaigns for the best return.
• Conversion tracking setupGet your conversion tags firing correctly so you can measure what matters — leads, sales, calls, and form submissions.
• Performance Max campaign managementLearn how PMax campaigns work across Search, Display, YouTube and Discovery, and how to feed them the right signals and assets.
• Quality Score optimisationUnderstand the three pillars of Quality Score and how improving them lowers your cost per click and wins better ad positions.
• Display and Shopping campaignsSet up product feeds for Shopping, build Display campaigns for awareness and remarketing, and know when to use each format.
• Reporting, analysis and optimisation cyclesBuild dashboards that tell a story, identify what to change and when, and establish a weekly optimisation rhythm that compounds results.
• Audience targeting and remarketingCreate audience segments from your data, layer them onto campaigns, and bring back visitors who didn't convert the first time.

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