LinkedIn Ads Training

What You'll Learn

B2B Advertising That Actually Converts

Campaign Manager setup and navigationGet your LinkedIn Campaign Manager organised with the right account structure, billing, permissions and conversion tracking from the start.
B2B objectives and funnel mappingMap LinkedIn campaign objectives to your sales funnel — awareness, consideration and conversion — so every campaign has a clear purpose and measurable outcome.
Audience targeting by company and job titleBuild precise audiences using LinkedIn's unique professional data — company name, size, industry, job title, seniority, skills and more.
Account-Based Marketing (ABM) targetingUpload target account lists, build matched audiences, and run campaigns that reach the specific companies and decision-makers on your hit list.
Ad formats: Sponsored Content, InMail, Lead Gen FormsUnderstand when to use single image, carousel, video, conversation ads, message ads and native lead gen forms for each stage of the funnel.
Conversion tracking and LinkedIn PixelInstall the LinkedIn Insight Tag, set up conversion events, and connect the dots between ad clicks and actual pipeline or revenue.
Bidding strategies for B2BNavigate LinkedIn's higher CPCs with the right bid strategy — maximum delivery, cost cap or manual bidding — to control costs without starving campaigns.
Lead quality analysis and scoringGo beyond lead volume and measure what matters — lead-to-opportunity rate, deal size by campaign, and which targeting combinations produce pipeline.
Budget allocation across campaign typesDistribute budget across awareness, retargeting and conversion campaigns so your spend builds a full-funnel engine, not just top-of-funnel noise.
Reporting and optimisation cyclesBuild B2B-specific reporting that connects LinkedIn spend to CRM outcomes, and establish a cadence for testing, learning and scaling what works.

The Process

5 Steps to LinkedIn Ads Mastery

Step 1

Align

We start by understanding your business — your goals, your customers, your competitive landscape. Training is mapped to what matters for you, not a generic curriculum.

Step 2

Audit

We go through your existing account with a traffic-light assessment — what to keep, what to improve, and what to ditch. No sugar-coating.

Step 3

Strategy

We build a bespoke channel strategy aligned to your business outcomes. This becomes your playbook — not just for training, but for ongoing management.

Step 4

Set Up

Your account gets configured to best practice before we start training. Structure, tracking, audiences, creative — everything set up for success.

Step 5

Train

Live, hands-on training inside your actual account via video call. Screen-shared, recorded, and yours to keep. We go until you've got it.

Your AI Teammate

What Hilda Does for LinkedIn Ads

LinkedIn leads are expensive. I take that personally. My job is to make sure you're not paying premium CPCs to reach people who were never going to buy. I separate the signal from the very expensive noise.

Separates high-intent leads from tyre-kickers
Analyses audience performance by company, seniority and industry
Flags underperforming segments before they drain budget
Tracks lead quality trends across campaigns
Surfaces the targeting combinations that actually close deals

Is This For You?

Who This Training Is For

B2B companies spending on LinkedIn Ads but struggling with high CPCs, low lead quality or both
Sales and marketing teams who want to run Account-Based Marketing campaigns but don't know how to set them up
Businesses selling to decision-makers (C-suite, directors, managers) who need precision targeting, not spray and pray
Teams that have tried LinkedIn Ads before, got burned by the cost, and want to learn how to make it work properly

Testimonials

What Our Clients Say

★★★★★

"There's so many digital marketing companies out there, but from the outset Hedgehog stood apart. You'd be crazy not to chat to Josh."

Pat Amey

Owner, Visions Fitness Centre

★★★★★

"Hedgehog is methodical and has a brilliant understanding about what organisations really need and want."

Scott O'Halloran

GM, The Timber Yard

★★★★★

"Josh's DIY digital marketing coaching has helped us to learn and grow our business considerably this year."

Brook Cull

Manager, Visions Fitness

B2B Advertising That Actually Converts

5 Steps to LinkedIn Ads Mastery

What Hilda Does for LinkedIn Ads

Who This Training Is For

What Our Clients Say

Ready to Get Started?