SEO Training

What You'll Learn

Organic Search From the Ground Up

Technical SEO fundamentalsUnderstand how search engines crawl and index your site, and fix the technical foundations — site architecture, HTTPS, canonical tags and crawl budget.
Core Web Vitals and site speedDiagnose and improve LCP, FID and CLS scores so your pages load fast, respond quickly and stay visually stable for users and Google.
XML sitemaps, robots.txt and structured dataControl what gets crawled and indexed, and add schema markup that helps your pages earn rich results in search.
Keyword research and intent mappingFind the terms your audience actually searches for, map them to buyer intent stages, and prioritise based on volume, difficulty and commercial value.
On-page optimisation best practicesOptimise title tags, meta descriptions, headings, internal links and content structure so every page has the best chance of ranking.
Content strategy and topic clusteringBuild pillar pages and supporting content clusters that establish topical authority and create a web of internal relevance Google rewards.
Local SEO and Google Business ProfileOptimise your GBP listing, manage reviews, build local citations and show up in the map pack for location-based searches.
Link building basics and outreachLearn ethical link building strategies — digital PR, guest posting, resource pages and broken link building — that earn authority over time.
Google Search Console interpretationRead GSC data like a pro — identify indexing issues, track query performance, spot cannibalisation, and find quick-win optimisation opportunities.
Tracking and reporting on organic performanceSet up dashboards that connect rankings, traffic and conversions so you can report on SEO's impact in language the business understands.

The Process

5 Steps to SEO Mastery

Step 1

Align

We start by understanding your business — your goals, your customers, your competitive landscape. Training is mapped to what matters for you, not a generic curriculum.

Step 2

Audit

We go through your existing account with a traffic-light assessment — what to keep, what to improve, and what to ditch. No sugar-coating.

Step 3

Strategy

We build a bespoke channel strategy aligned to your business outcomes. This becomes your playbook — not just for training, but for ongoing management.

Step 4

Set Up

Your account gets configured to best practice before we start training. Structure, tracking, audiences, creative — everything set up for success.

Step 5

Train

Live, hands-on training inside your actual account via video call. Screen-shared, recorded, and yours to keep. We go until you've got it.

Your AI Teammate

What Hilda Does for SEO

SEO is a marathon, not a sprint. Fortunately, I have excellent stamina and zero patience for pages that load slowly. I'll keep watch on your rankings while you focus on actually running your business.

Tracks keyword rankings and flags movement worth acting on
Surfaces content gaps your competitors are filling
Monitors organic visibility trends week over week
Identifies technical issues before they tank your traffic
Generates content briefs based on real search data

Is This For You?

Who This Training Is For

Businesses that depend on organic traffic but have never had a proper SEO strategy — just reactive fixes
Marketing managers who want to understand technical SEO, content strategy and reporting without relying entirely on an agency
Local businesses that need to dominate their area in Google Maps and local search results
Teams producing content regularly but not seeing it rank, and unsure what's missing

Testimonials

What Our Clients Say

★★★★★

"Hedgehog is methodical and has a brilliant understanding about what organisations really need and want."

Scott O'Halloran

GM, The Timber Yard

★★★★★

"Josh's DIY digital marketing coaching has helped us to learn and grow our business considerably this year."

Brook Cull

Manager, Visions Fitness

★★★★★

"His ability to upskill our team in DIY Digital Marketing has left us more visible than ever."

Michael Yole

Manager, Visions Fitness

Organic Search From the Ground Up

5 Steps to SEO Mastery

What Hilda Does for SEO

Who This Training Is For

What Our Clients Say

Ready to Get Started?