Google Ads audit template
The 40-point audit we run on every new Google Ads client. Campaign structure, conversion tracking, quality scores — covered.
Download free → Email required
Templates, checklists, and toolkits we use with our clients. Take what helps. Leave what doesn't.
All resources are free. Some require an email — others are instant downloads. No spam, no aggressive follow-ups. We use them to let you know when we update a resource, then we leave you alone.
The 40-point audit we run on every new Google Ads client. Campaign structure, conversion tracking, quality scores — covered.
Download free → Email requiredA clean, client-ready Looker Studio template covering Google Ads, GA4, and SEO. Copy it, point at your accounts, done.
Download free → Instant — no emailThe one-page brief we use for every ad campaign. Forces clarity on audience, offer, and success metric before you build a single ad.
Download free → Instant — no emailAudience, offer, channel, message, measurement. A one-page structure that turns vague marketing plans into actionable sprints.
Download free → Email requiredA 5-email welcome sequence you can adapt in an afternoon. Includes copy, structure, and send-day guidance for each email.
Download free → Email requiredThe structured brief we give writers. Primary keyword, search intent, suggested H2s, word count target, internal links — all on one page.
Download free → Instant — no emailA pre-built sheet with formulas for grouping keywords by intent, clustering by topic, and prioritising by opportunity score.
Download free → Email requiredA 12-month calendar template with content pillar tracking, cross-platform planning, and a weekly-review view built in.
Download free → Instant — no emailEvery event you should be tracking in GA4 and Google Ads for e-commerce, services, and lead-gen businesses. No more mystery numbers.
Download free → Instant — no emailThe 22 things to tick off before launching a new marketing channel — tracking, creative, audience, budget, reporting cadence.
Download free → Email requiredA simple spreadsheet that compares the true cost of an agency retainer vs hiring a marketer. Includes on-costs, software, and downtime.
Download free → Instant — no emailWork out how to split your marketing budget across channels based on your business stage, margin, and growth targets. Formulas included.
Download free → Email requiredA one-page cheat sheet covering automatic events, enhanced measurement, and the custom event patterns you actually need in GA4.
Download free → Instant — no emailTurn on Enhanced Measurement, track the key events that actually matter, and start pulling meaningful website data fast.
Download free → Instant — no emailHow to name, format, and structure UTMs so your GA4 data stays clean. Includes naming convention, examples, and a ready-to-use UTM builder.
Download free → Instant — no email