A senior Hedgehog marketer audits your setup (if you have existing accounts), creates a custom strategy, then sets you up in best practice and trains you hands-on inside your own accounts over one month.
One-off investment. You keep the skills forever.
Teddi
Hilda
Delivered by Teddi and Hilda — never a junior.
Every training engagement follows the same proven process. You walk away with strategy, skills, and the confidence to run it yourself.
We get on the same page about your business goals, target audience, and what success looks like for you.
We dig into your existing accounts (or competitor landscape if you're starting fresh) and identify what's working and what's not.
We build a custom strategy document tailored to your business, budget, and goals. This becomes your roadmap.
We configure your accounts together — campaigns, tracking, audiences, automations — all built to your strategy.
Hands-on training sessions in your accounts. You learn by doing, with a senior marketer guiding every decision.
Each channel is a standalone training program. Start with one and add more as you grow.
Search, Display, Shopping, and Performance Max. Learn campaign structure, keyword strategy, bidding, Quality Score, and conversion tracking.
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Facebook & Instagram campaigns. Master audience targeting, creative testing, Pixel tracking, lead gen forms, and campaign scaling.
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Technical SEO, on-page optimisation, content strategy, local SEO with Google Business Profile, and link building fundamentals.
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Platform setup, segmentation, automation flows, email copywriting, A/B testing, deliverability, and re-engagement campaigns.
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B2B campaign strategy, audience targeting, ABM fundamentals, lead gen forms, InMail ads, and conversion tracking.
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Content strategy, pillar content, editorial planning, SEO writing, repurposing across channels, and measuring content ROI.
Learn more →AI-powered workflows, prompt engineering, and implementing AI across your marketing stack. Learn how to use AI tools to supercharge campaigns, content, reporting, and customer insights — all built into your business.
Optional after training. Keep a senior Hedgehogger in your corner — with no lock-in.
Hilda AI add-on — adds automated monitoring, anomaly alerts, and reporting. Included with the unlimited plan.
Select your channels and preferences to see a live price estimate.
Here's how we stack up against the two most common alternatives.
| Approach | Traditional Agency | Hedgehog | DIY / Self-Taught |
|---|---|---|---|
| Model | Done for you | Done with you | Done alone |
| Cost | Expensive retainers | One-off investment | Free (but costs time) |
| Strategy | Cookie cutter | Bespoke strategy | All theory, no plan |
| Implementation | Hidden motives | Customised to your business | Bad habits |
| Flexibility | Rigid contracts | Learn in your own accounts | Boring and isolating |
| Support | Only while you pay | Holistic, ongoing option | No support at all |
We're a small team on purpose. It means you get our full attention, our best thinking, and someone who actually remembers your business from one session to the next.
Founder and Head of Strategy
15+ years in digital marketing. Started at Google. Has helped over 1,000 businesses take control of their marketing. Honest, direct, and genuinely wants you to succeed.
Head of Implementation and Training
Deep experience across email, data tracking, and analytics. Previously at McPherson's Consumer Products. Self-proclaimed data nerd who makes numbers make sense.
"Hedgehog's coaching has been vital in GluteGuard's growth. They are a critical part of our business."
Product Manager, GluteGuard
"His ability to upskill our team in DIY Digital Marketing has left us more visible than ever."
Manager, Visions Fitness
"Hedgehog helped revamp our Meta advertising with bespoke advice and training."
Thorne Harbour Health
Each channel is delivered over approximately one month. This includes the alignment call, audit, strategy build, account setup, and training sessions. The exact timeline depends on your availability and the complexity of your setup, but most clients complete a single channel in 3-4 weeks.
Absolutely. Training is priced per channel, so you can start with one and add more whenever you're ready. Most clients train across 2-3 channels over a few months. We'll help you prioritise which channel to start with based on your business goals.
No. If you're starting fresh, we'll set everything up together as part of the training. If you have existing accounts, we audit what's there and rebuild or optimise as needed. Either way, you end up with a clean, well-structured setup that you fully own.
You'll have the skills, strategy, and account setup to manage your marketing independently. If you want ongoing backup, our Support Program gives you monthly check-ins, performance reviews, and direct access to your trainer — plus Hilda AI monitoring your campaigns. There's no lock-in; cancel any time.
Josh Berg or Teddi Russell — senior Hedgehog team members with deep platform expertise. You'll never be handed off to a junior or an outsourced contractor. The person who builds your strategy is the same person who trains you.
Get a custom training plan built around your business — or just have an honest conversation about where to start.
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