Digital Marketing Consultant • Australia-wide
Whether that's just one channel (like Google Ads) or your entire marketing. You'll know how it works, why it works, and what to do next. And we stick around for as long as you need us.
*Marketing teams of 0-5 people. From solopreneurs to small marketing departments.
Book a free discovery call — no pressure, no sales pitch.
Josh
Teddi
Hilda
The team you'll work with — two humans and an AI hedgehog.
You've tried agencies. You've tried doing it yourself. You've tried courses. And you're still stuck wondering where your money's going. You're not alone — this is exactly why we started Hedgehog.
You're paying thousands a month to an agency that owns your accounts, sends you reports you can't interpret, and gets defensive when you ask questions.
You've watched the YouTube videos and stared at Google Ads for hours. But everything you learned was generic theory — not built for your business.
You know marketing matters but you can't tell good advice from bad. You just want someone honest to tell you what actually works.
We sit down with you, in your accounts, and teach you how to run your own marketing properly. No jargon. No upselling. Just honest, practical help from people who genuinely want you to succeed.
Whether you need a roadmap, hands-on training, or a marketing partner in your corner — there's a path that fits. Your first step is always a free discovery call — no pressure, no obligation.
Pick the option that best describes where you're at right now.
We're a small team on purpose. It means you get our full attention, our best thinking, and someone who actually remembers your business from one session to the next.
Founder & Head of Strategy
15+ years in digital marketing. Started at Google. Has helped over 1,000 businesses take control of their marketing. Honest, direct, and genuinely wants you to succeed.
Head of Implementation & Training
Deep experience across email, data tracking, and analytics. Previously at McPherson's Consumer Products. Self-proclaimed data nerd who makes numbers make sense.
Two humans who actually give a damn. Plus an AI sidekick named Hilda who makes everything better — you'll meet her next.
Josh and Teddi do the thinking, strategy, and training. Hilda handles the watching, reporting, and optimising in the background — so you get the best of humans and AI. She gives you the straight answer, and then fixes half of it for you before you've finished your coffee.
Hilda knows as much about your business as we do. She's not generic advice — she's contextual. Your goals, your customers, your history, all baked in.
She doesn't give theoretical direction — she knows exactly how your accounts are performing, can pull optimisation levers, and even set up new campaigns for you.
Anything you're working on with us comes with custom preparation from Hilda. Background research, thinking frameworks, project plans. You'll never know how you worked without her.
No more worrying about wasted spend on the wrong keywords, campaigns, or ads. Hilda spots anomalies as soon as they pop up and asks you for permission to take action.
You're always in control. Hilda never makes changes automatically. She analyses, flags, and recommends — you decide what happens next. Your data stays secure and you keep full ownership of every account.
Included with all Support and Consulting packages. Because Hilda insisted.
Three ways to do marketing. Only one builds capability.
| Approach | Traditional Agency | Hedgehog | DIY / Self-Taught |
|---|---|---|---|
| Model | Done for you | Done with you | Done alone |
| Cost | Expensive retainers | One-off investment | Free (but costs time) |
| Strategy | Cookie cutter | Bespoke strategy | All theory, no plan |
| Implementation | Hidden motives | Customised to your business | Bad habits |
| Flexibility | Rigid contracts | Learn in your own accounts | Boring and isolating |
| Support | Only while you pay | Holistic, ongoing option | No support at all |
Free Marketing Health Check
Drop in your URL and get a personalised marketing health check — powered by Semrush data and Hilda's analysis. No sales call required.
Each section scored out of 100 with actionable recommendations
Consumer Health
pharmacies distributing their product after Hedgehog built their strategy and trained the team.
Read the full story →Fitness
increase in memberships after training across Google Ads, Meta, SEO, and email.
Read the full story →Non-Profit
Team upskilled on Facebook Ads, Google Ads, SEO, and GA4.
Read the full story →"Hedgehog's coaching and support has been vital in GluteGuard's growth. They are a critical part of our business."
Product Manager, GluteGuard
"From the outset Hedgehog stood apart. You'd be crazy not to chat to Josh at Hedgehog."
Owner, Visions Fitness Centre
"Hedgehog is methodical and has a brilliant understanding about what organisations really need."
GM, The Timber Yard
Agencies run your marketing for you and create dependency. With Hedgehog, you gain the skills to run your own marketing. You own your accounts, understand your data, and make informed decisions without being locked into a retainer.
Online courses teach generic theory. Your training is built specifically for your business, delivered one-on-one by a senior marketer, inside your own accounts.
Start with a Strategy ($2,000 + GST). You'll get a clear recommendation on which channels to pursue. Then move into training — and save $1,000 on your first channel.
It's genuinely not as hard as agencies want you to think. Once you understand your channels, it's a few hours a week — and Hilda AI handles monitoring, reporting, and optimisation. Our Support Program means you always have a senior marketer to call.
Josh or Teddi — senior Hedgehog team members with deep platform expertise. No juniors, no outsourced contractors.
We're an Australian business. Everything is delivered via video call, so we work with clients across Australia and internationally.
No catch, genuinely. We're a small team (two humans and a hedgehog). We're not going to upsell you, lock you into a contract, or make you dependent on us. Our whole business model is built on teaching you to do it yourself. The "catch" is that we can only take on 3 new clients a month because we give everyone our full attention. That's it.
We're not an agency — we don't run your marketing for you. We're not a course — we don't give you generic videos and wish you luck. And we're not going to pretend we're a big company with "account managers" and "client success teams." It's Josh and Teddi. That's the team. And honestly, that's the point.
No, Hilda never changes anything automatically. She analyses your campaigns, flags issues, and recommends actions — but every change goes through you for approval first. You give her read-only access to the platforms you want her to monitor (Google Ads, Meta, GA4, Search Console, etc.), and she watches for anomalies and opportunities. When she spots something, she sends you a clear list of recommendations. You approve — she executes. Or you skip — no harm done. Your data stays inside your accounts. You keep full ownership and control.
No pressure, no sales pitch, no hidden agenda. Just an honest conversation about where you are and how we might be able to help.
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